TRENDING GLUTEN-FREE DEFINITION AND NOTES
A gluten-free diet typically excludes the protein gluten which can be found in grains like wheat, barley, and rye, as well as triticale. Gluten-free foods are now trending. They are everywhere. Supermarkets and departmental stores are filled with products labeled gluten-free. Even some restaurants now offer customers gluten-free food options.
What you need to know about Going Gluten-Free
If you are determined to eat only gluten-free foods, then it is paramount to know that gluten-free diets can cause nutritional deficiencies. For example, fortified cereals and breads are now a major source of vitamin b in the United States. However, loaves of bread made with tapioca, white rice, and other gluten-free flours have become more common recently. These are not fortified with vitamins which can be a problem for some people especially pregnant women or women looking to become pregnant. These women need vitamin B9 (folate or folic acid) to prevent issues like birth defects. Hence, taking gluten-free multivitamin supplements can work for anyone who wants to avoid gluten or eat gluten-free foods.
Another source of fiber is whole wheat, which the bowels require to function adequately. If you have gluten sensitivity or celiac disease, see your doctor before going gluten-free. Once you have avoided gluten for an extended period, it will be difficult to know if the individual has celiac disease, or gluten sensitivity, or neither or the two conditions. There is one more thing to consider which is keeping your choice in terms of diet to yourself. The 300,000-plus individuals in the country with celiac disease must follow a strict gluten-free diet because ingesting gluten will trigger gastrointestinal discomfort.
Trending Vegan/Plant-Based Proteins on the Rise
Vegetarianism or plant-based proteins are trending. With the public’s awareness about health issues and the environmental benefits improving and the growing compassion for animals, people have been encouraged to become meat-free. More people are going vegan. According to the Kantar Worldpanel, one-quarter of the diners in the UK do not have meat or fish in the meals they offer because more people prefer vegetarian diets. It appears plant-based diets are here to stay because, over the last few years, we have witnessed a steady growth in the plant-forward movement. This movement is shifting the food and beverage markets in North America and the rest of the world. A bright future has been predicted for plant-based products. It is now an industry that spans across other trends that will shape the food and beverage sector.
Another survey that involved no less 2,000 UK consumers revealed that 11% of vitamin, and mineral supplement users, a vegan claim was a crucial factor when it comes to choosing a particular vitamin or supplement over another. Manufacturers of both calcium and iron supplements will benefit greatly considering the high growth rate in the usage of product types in the last year (attributed to the increasing consumption of vegan diets). When you break down the averages by age, the biggest increase when it comes to calcium can be seen in 25-34-year-olds (14% to 39%). For iron, 35-44-year-olds upped their intake (14% to 36%).
Additionally, the increase in the intake of iron and calcium supplements helped the total VMS sales in the United Kingdom to reach £442m ($569m) last year. Meaning the figure up by 6% when compared to 5 years back. Research has shown that the coming five years will see a gradual increase in value sales for supplements with the UK’s VMS market growing by a healthy taking it up by 8%” to reach £447m by 2023. The country’s consumers have all embraced VMS, with just 26% of the population the only group that has not taken such products. In 2018, about six in every ten consumers in the UK took VMS. The study also found that about half of that figure were daily users. Additionally, women were more likely to use VMS products than men, (both sexes are female: 38% male: 29%). The amount of confidence in VMS products in terms of efficiency appears high. Studies show that seven in every ten consumers believe that supplements are the preferable source of vitamins and minerals as opposed to fortified drinks and foods.
According to Innova Market Insights data, the number of food and beverage launches that are plant-based in the United States witnessed a 54% CAGR beginning from 2013 through 2017. The introduction of plant-based foods grew by 69% in five years. Plant-based beverages posted a 38% increase. Plant proteins have increased by 300% for new foods and beverage launches since the year 2013. The International Food Information Council says 21% of Americans have improved opinions about the benefits of plant proteins. 69% want to consume more plant-based proteins. The process of plant-based product development and launches roll out all over the world. North Americans alone consumed more plant proteins than any other part of the world in 2017 (a trend which is expected to continue).
In the United States, interest in plant-based products spans generational groups. Consumers aged 20 to 30 are most interested in consuming a plant-based protein dietary plan. A HealthFocus International study found that in the last two years 52% of consumers have implemented dietary changes to accommodate more plant-based beverages and foods. While, 57%, regard this as permanent. Yet another 14% say they are experimenting.
Why do People Prefer Plant-based Foods and Beverages?
There are three primary drivers here that cause people to go for plant-based foods and they include daily benefits, health benefits, and social benefits.
Consumer interests under daily benefits include:
- Consuming healthier products
- Avoiding toxic chemicals
- Looking to gain more energy
- Boosting digestion
- Clean eating
Consumer interests under health benefits include:
- Heart health
- Prevention of illness
- Stronger bones
- Longer life
- Healthier skin
Consumer interest under social benefits include:
- Lifestyle preferences
- Environmental concerns
- Compassion for animals
- Family/peer pressure
Does Disease Always Start in the Gut?
About 2,000 years ago, the father of modern medicine, Hippocrates, suggested that all types of diseases begin in the gut. Hippocrates might have been incorrect in giving such a suggestion that all diseases begin in the gut, there is evidence that a vast number of chronic metabolic diseases begin in the gut.
The gut bacteria and integrity of the gut lining affect your health strongly. According to studies, undesirable bacterial products known as endotoxins can leak through the gut lining and enter the bloodstream. Then your immune system will recognize the foreign molecules and attack them which in turn results in chronic inflammation. Many assume that a diet-induced inflammation like this can potentially trigger insulin resistance (the driving factor for type 2 diabetes). It is believed to cause problems like fatty liver disease. Remember, that this niche is still rapidly developing. The current theories might eventually be overhauled as time passes. However, even though not all diseases begin in the gut, most chronic metabolic conditions are caused by chronic gut inflammation.
Difference between Natural and Synthetic Supplements
Considering the high rate at which calcium and iron-based supplements are used due to a swift turn toward vegan diets it is right to give a distinction between natural and synthetic supplements. Many people fail to consume the adequate amount of the nutrients their bodies require from their diet alone a good reason why they must turn to supplements. Studies show that about half the United States population alone consume synthetic nutrients such as multivitamins. Note that there has been debate over whether the use of synthetic nutrients offer the same benefits you get from natural nutrients. Several sources suggest that synthetic nutrients might have some dangers. Let’s take a look at the science behind synthetic and natural nutrients.
Synthetic and Natural Nutrients, What are they?
Determining what synthetic and natural nutrients are, will help us identify the difference between both options:
- Natural nutrients are derived from whole food sources.
- Synthetic nutrients (isolated nutrients) are usually derived through artificial processes.
Note that synthetic nutrients don’t include “whole food supplements like natural nutrients which are derived from highly concentrated dehydrated whole foods. Additionally, the majority of supplements on the market are made artificially including vitamins, amino acids, antioxidants, and minerals among a host of others. These supplements can be taken in pill form, capsule form, tablet form, powder form or liquid form. They are created to perform similar to natural nutrients in the body. To determine whether a supplement is natural or synthetic, you can check the label. For natural supplements, the food sources are usually listed on the product. It is mostly labeled as a 100% animal or plant-based supplement. On the other hand, supplements that individually list nutrients including vitamin C or supplements that use chemical names, are certainly synthetic products.